FLIPFLOPTECHLAB

Navigate

Product Engineering

AI & Automation

Start a Project

Home/AI & Automation

Applied intelligence

Build intelligence
into your business.

Not a chatbot bolted onto a homepage. AI systems that read your documents, answer with the right internal context, take actions in the tools you already run, and escalate to a human when they should.

DataIntelligence
ManualAutomated
DocumentsAnswers
PrototypeProduction

Capabilities

Five ways AI
earns its place.

Every engagement starts by finding the process where intelligence changes the economics — then engineering it properly, with evaluation and guardrails.

Service 01

Generative AI

Products and internal tools where a language model does real work — drafting, extracting, summarising, classifying.

01.01AI ApplicationsProducts built around a model, not beside it
01.02AI AssistantsInternal and customer-facing, scoped to a job
01.03LLM IntegrationsModel capability inside existing software
01.04AI SearchNatural language over structured and unstructured data
01.05Content IntelligenceExtraction, classification and summarisation
01.06Prompt & Evaluation DesignReliability you can measure
Service 02

AI Agents

Systems that don't just answer — they take a defined action, in a defined system, with a defined boundary.

02.01Sales AgentsQualification, enrichment and follow-up
02.02Support AgentsResolution with real system access
02.03Operations AgentsRoutine back-office execution
02.04Research AgentsGather, compare and synthesise
02.05Internal Productivity AgentsTasks your team repeats daily
02.06Tool & Action DesignScoped permissions and safe failure
Service 03

Business Process Automation

Find the steps a person repeats every week. Give them to a system. Keep judgement where judgement belongs.

03.01Sales OperationsLead routing, enrichment, follow-up
03.02Customer ServiceTriage, response drafting, resolution
03.03ReportingAssembled and distributed on schedule
03.04Document HandlingIntake, extraction, filing, approval
03.05Data SynchronisationSystems that stop disagreeing
03.06Operations WorkflowsApprovals, onboarding, fulfilment
Service 04

System Integration

Automation is only as good as its connections. Most of the work is here.

04.01CRMSalesforce, HubSpot, Zoho and custom
04.02ERPFinance, inventory and procurement systems
04.03Email & MessagingInbox, chat and notification flows
04.04Internal APIsYour own services, properly contracted
04.05DatabasesReliable sync and change capture
04.06Third-party ApplicationsWhatever the business already pays for
Service 05

AI Consulting

For teams who know AI matters but haven't yet found where it pays.

05.01Opportunity IdentificationWhere intelligence changes the numbers
05.02AI ReadinessData, access, security and skills
05.03Proof of ConceptSmall, real and measurable
05.04Implementation StrategySequence, risk and ownership
05.05Integration PlanningHow it lands in existing systems
05.06ScalingFrom one workflow to a programme

Method

From idea
to something running.

AI projects fail in predictable ways: no evaluation, no data access strategy, no plan for the day the model gets something wrong. We work in the opposite order.

  • Identify a process where the value is measurable
  • Establish what “correct” means before building
  • Prototype against real data, not sample data
  • Evaluate, then harden — permissions, logging, fallbacks
  • Integrate into existing systems and workflows
  • Monitor in production and keep improving retrieval
FLOW://SUPPORT-02Example: support automation
INTicketEmail, chat or in-app request
AIClassifyIntent, urgency and product area
KBRetrieveAnswer grounded in your documentation
SYSActOrder lookup, refund, account change
ESCEscalateLow confidence routes to a human, with context
OUTLearnResolutions feed back into the knowledge base

Engineering discipline

Intelligent, and
still accountable.

The difference between an AI demo and an AI system is everything below.

Grounded AnswersResponses traceable to a source document.
PermissionsRetrieval respects who is allowed to see what.
EvaluationMeasured against a test set before release.
Human In The LoopEscalation paths where confidence is low.
ObservabilityLogged, reviewable and improvable in production.

Start here

Bring us the process,
not the buzzword.

Describe one workflow that costs your team hours every week. That's usually where the first useful AI system lives.